American Savings Bank partnered with Creative Storm to create heartfelt messaging on the radio…a tribute to our veterans. A series of tributes saluted the sacrifices our veterans have made in World War II, Korea, Vietnam, Iraq and Afghanistan. In each case, no mention of banking products or hard-selling was made. The team met with veterans of each war to get verbiage that they felt represented them, to make sure the tributes were authentic. Each tribute simply ended with a tag “American salutes our veterans.” The tributes ran over Veterans Day weekend, and received the most phone calls of any marketing ever run by the bank.
American Savings Bank World War II 30sec Memorial Day