American Savings Bank

 

Media launched at 11:50 pm on Dick Clark’s New Year’s Eve program. By 12:20 am, Jack had received many calls, not all pranks…3 became customers. Literally hundreds of calls continued to come in over the next few weeks. The campaign ran for a year. It has received national media coverage in American Banker Magazine.

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Broadcast campaign

 

American Savings Bank, headquartered for over 125 years in Portsmouth was expanding with locations in Greater Cincinnati. The bank prides itself on being unique and different from other banks. American and Creative Storm partnered to create a TV launch campaign to drive awareness and bank traffic.

In the TV commercial, American CEO, Jack Kuntz gives his actual personal cell phone number, challenging the viewers to call their bank and ask for the CEO’s personal cell phone, and if they don’t give it to you, call me!

 

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