American Savings Bank, headquartered for over 125 years in Portsmouth was expanding with locations in Greater Cincinnati. The bank prides itself on being unique and different from other banks. American and Creative Storm partnered to create a TV launch campaign to drive awareness and bank traffic.
In the TV commercial, American CEO, Jack Kuntz gives his actual personal cell phone number, challenging the viewers to call their bank and ask for the CEO’s personal cell phone, and if they don’t give it to you, call me!
Media launched at 11:50 pm on Dick Clark’s New Year’s Eve program. By 12:20 am, Jack had received 38 calls, not all pranks…3 became customers.
The campaign ran for a year, and achieved significant growth for the bank.
It has received national media coverage in American Banker Magazine.
A Tribute to Our Veterans
In keeping with American’s passion for America, Creative Storm and American created a series of radio “tributes” to our veterans who have served in 5 different wars: Vietnam, Afghanistan, Iraq, Korea, and World War II.
The ads made no mention of low bank rates, but instead recapped what serving in these wars was all about. Copy was created by interviewing actual veterans who served in each war, so as to be relevant, and allow any veterans listening to know the message was real.
The tributes ran during the Memorial Day, Fourth of July and Labor Day periods.
American sales went up each time these tributes ran on the radio, and the bank has received much recognition from veterans, the caring public, as well as acknowledgment from government officials in Washington DC.
A proud, effective tradition that American plans to continue.