A naturally attractive feel
Evans Farm Land Development partnered with Creative Storm to develop a logo which reflects the community’s commitment to natural sustainability. Evans Farm is dedicated to a “walkable community concept,” farm-to-table healthy food choices, and an overall community feel. The new Evans Farm logo grew from those important position statements.
Targeted Direct Mail to Launch the Opening of the Community
Creative Storm developed a qualified prospect list of homebuyers in the immediate counties of Evans Farm. PR had led the way and many people were anticipating the opening of the community. A direct mail postcard was created, inviting prospects to “be among the first to experience Evans Farm.” The Grand Opening event was a success, as Evans Farm sold out the phase one home sites during the event. It was a coordinated marketing plan to launch the community.