Inner Fire Fitness

 

 

Thanksgiving Day Race – A PR sponsorship

 

Inner Fire Fitness partnered with Creative Storm to sponsor the Annual Cincinnati Thanksgiving Day Race. As the presenting Sponsor, Inner Fire was featured on TV with Ronald McDonald. Inner Fire and Creative Storm owner, Linda Dektas led race activities, dedicating the start of the 108th Annual Thanksgiving race classic. The Inner Fire owners also dedicated the “Celebration of Women,” recognizing leaders in the Cincinnati community.

A tremendous success, this Creative Storm-led PR initiative gained coverage for Inner Fire on all Cincinnati TV stations and in print as well.

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A whole new kind of fitness

 

Inner Fire Fitness partnered with Creative Storm to create media buzz for the opening of their stunning, state-of-the art facility. Creative Storm worked with Liz Bonis, Local 12 TV reporter, to showcase their unique fitness offerings via the news outlet and through social media. Liz has continued to follow the story of Inner Fire’s development in an entertaining, different approach. Inner Fire has appeared as a featured news story many times on Local 12 and in many other media news outlets generating public interest and new clients.

 

Photography credit: Studio N Photography

Outdoor billboard

 

Creating awareness

 

Inner Fire Fitness partnered with Creative Storm to bring brand awareness to the Cincinnati market through a high visibility outdoor campaign. The message promised more than just boot camp, and impact graphics paid out that claim. And the now open message lets fitness conscious Cincinnatians know there is new, unique choice. An I-71 strategically located billboard captured large circulation numbers. The result is a powerful brand launch.

 

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