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Macy's Environmental Design

 

Bringing Macy’s Excitement to Locations across the Country

 

Macy’s Inc. set out to bring the tradition and excitement that is truly Macy’s to several of their locations across the country. Macy’s partnered with Creative Storm, and together “The Macy’s Message” was brought to locations in Arizona, Florida and Ohio. The environmental design featured Macy’s Manhattan NYC location, along with the Empire State Building, and inspirational messages, like “being available whenever and wherever our customers want to shop,” and “continue to improve our customers’ shopping experience.” Macy’s visual identity colors are used in the design, and the world’s largest department store New York location is featured in the center of this impactful environment.

 

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