Creative Storm Develops Trade Show PR Package – Attends ACT EXPO in Dallas, TX
May 22, 2015
Creative Storm announced that they would be attended the country’s largest alternative energy transportation show, ACT EXPO, May 2-5, 2015, in Dallas.
The Creative Storm executive team attended representing manufacturing client, Workhorse Electric Trucks and Drones.
A press support program was developed, which included trade show booth design, press kit materials, and meetings scheduled with industry editors at the show.
Through media relations, Creative Storm achieved a front page article for Workhorse in the Show Daily Publication for ACT EXPO. The article highlighted the fact that Workhorse is a finalist in bidding to replace 180,000 trucks for the US Postal Service. Contacts quickly amassed for Workhorse at the show, and Creative Storm was able to interview with business prospects on their behalf.
Additionally, Creative Storm scheduled Steve Burns, Workhorse CEO to be a featured speaker at the venue, in the company of top executives of Toyota, Waste Management, Ford, and other leading CEOs of transportation OEMs.
The momentum of the show and interest in the Workhorse product has served as a catalyst for Workhorse making the decision to re-enter the RV Chassis manufacturing marketplace.
Creative Storm selected as Advertising/PR firm for HOMEARMA® 2015 by Home Builders Association of Greater Cincinnati (HBA)
August 4th, 2014
The Home Builders Association of Greater Cincinnati (HBA) and Creative Storm Marketing & PR, jointly announced today the appointment of Creative Storm to handle media and PR for HOMEARAMA® 2015.
“Our Home Show Task Force interviewed several firms for our HOMEARAMA advertising and PR, as we know how important the marketing function is to the show,” said Dan Dressman, Executive Director HBA. “Creative Storm presented many new marketing ideas to our group. We determined that this, coupled with their strong background in homebuilding was a great fit!”
A member of the HBA, Creative Storm has headed up over $11 million in marketing for many Greater Cincinnati developers and builders, including Great Traditions, Hines/Griffin, Walker Homes and others. Campaigns created by the firm include advertising for the TPC River’s Bend, a two-time HOMEARAMA® site, and The Oasis Golf Community in Loveland. Recently, Creative Storm launched a TV campaign for American Savings Bank, featuring their new Cincinnati Mortgage Origination Division (CMOD).
“We are so very proud of our association with HOMEARAMA® 2015,” said Linda Dektas, CEO Creative Storm. “It is one of the most prestigious events we have in Greater Cincinnati, and recognized as the premier home show in the country. We are committed to building on its strong tradition and heritage.”
About Home Builders Association of Greater Cincinnati
The HBA of Greater Cincinnati was founded in 1934, celebrating its 80th anniversary in 2014. It is one of the country’s largest trade organizations, serving the housing and construction industry in Brown, Butler, Clermont, Clinton, Hamilton and Warren counties. Members include builders, developers and industry-related businesses. In 2014, the HBA hosted two major home shows: HOMEARAMA #52, and CitiRAMA #12. The organization plays a very important role in the stimulating of the local economy. The HBA also works with local, state and national government to further best practices for housing and construction. For more information www.cincybuilders.com . Both HOMEARAMA® and CiTiRAMA® are federally registered trademarks owned by the Home Builders Association of Greater Cincinnati.
About Creative Storm Marketing & PR
Creative Storm, a WBE certified woman-owned business, was founded in 1999 as a full-service marketing firm, offering both conventional and digital media solutions. With over 20 years experience, and more than $11 million invested in homebuilding and construction marketing, the firm has become the marketing company choice of leaders in housing. A multiple-year winner of the HBA’s Sales and Marketing Council (SMC) Awards, Creative Storm has also been nationally and internationally recognized, including receiving the International Best of Show ADDY Award. For more information www.creativestorm.com
Dan Dressman Executive Director Home Builders Association of Greater Cincinnati
Cincinnati 717 W. Martin Luther King Drive, Suite D Cincinnati, OH 45220 I (513) 770-0533 Mason7588 Central Parke Boulevard, Suite 321 Mason, OH 45040 I (513) 234-0560