PR for the First Residential Package Delivery by Truck/Drone
UPS and Workhorse wanted to tell the world about the first residential package delivery by a major delivery company in America. Choosing a rural location in Tampa, Florida was the first step. Next Creative Storm pitched major news outlets to attend the delivery event in person, once the journalists agreed to an embargo date. The media event was a success, and resulting PR was publicity on the major TV networks, USA Today, Bloomberg, Good Morning America and many other major media outlets. The publicity garnered an equivalent of over $50 million in paid space.