A Dektas Throwback: Sara K. Weston Fund
Let's take a look back to this community outreach campaign for the Sara K. Weston Fund.
The campaign broke a new record for this non-profit in raising money to help blind children. The campaign won many local and national awards as well as the prestigious International "Best of Show" award beating out international advertising campaigns for companies such as Volkswagon, Delta Airlines, among others.
Posters were placed throughout corporations and businesses around Cincinnati such as GE, Cintas and Procter & Gamble. It also ran as a PSA in local publications including the Enquirer. In addition it was passed out as a community flyer.
Fun Fact: The ad was created using traditional typesetting and paste up, not on a computer. How's that for a throwback!
