Today Digital Marketing is Bigger Than Ever, But… Print Still Matters
The US Postal Service recently released a study on human response to both print and digital marketing. The study showed that print marketing led to a stronger emotional response!
Print is now the “new marketing.” Printed pieces are now more exciting than digital marketing simply because there is less of it. Today, many marketing experts laud the use of even business cards, citing “out of sight, out of mind” rules that point to the strength of print.
Even when the computer shuts off, your printed piece is still there, giving your audience a chance to know you. You are creating lasting “buzz.”
Today, digital marketing is very important. Do not eliminate that from your thinking. But make sure to also include print as an effective marketing tool. Smart marketers are “partnering” digital with print!