Want strong awareness today? Try PR articles.

Many ways of communicating have changed in the past 10 years. However one thing remains the same: articles in the media continue to be read and followed. It’s a strategy that many clients of Creative Storm Marketing & PR follow.

“The question you should ask yourself is whether you have something that is newsworthy,” said Mike Dektas, Managing Partner of Creative Storm. “People like reading about new products and new ways to solve problems. Many companies have these answers so we suggest marketing them.”

Pew Research says that 93% of Americans follow the news to be informed. With a market that large, it makes sense for marketers to use Public Relations as a tool to break through.