As the new ad campaign states, “all furniture stores are not the same.” Bond Furniture & Design is a unique furniture retailer in that there are no salespeople. Instead, customers can work directly with professional interior designers. Bond partnered with Creative Storm for a multimedia marketing campaign to reflect the Bond difference. The new responsive website design allows visitors to learn about the services only Bond offers, and to interact with Bond, sending a message about their home interior design needs.
By targeting the Bond customer neighborhoods, a series of mailers went out. Each featured a unique Bond Furniture & Design difference...
With this targeted campaign, digital ads also followed our prospects online. Creative Storm provided a tracking service dashboard, and captured Bond website visits, how many pages visited and other valuable information. Bond followed up with these interested prospects from the list – a true measurable marketing technique that delivered hundreds of potential customers!
Bond and Creative Storm strategized that TV media would allow the showing of the interior design services along with the unique Bond branded furniture. A campaign of 3 TV ads were produced, each featuring a “Bond Difference.” Viewers are reminded that all furniture stores are not alike, and to discover the Bond Difference. In the message, Bond confirms that each homeowner is unique and different, and Bond respects that. One of the important Bond differences? You! Ads featured the Bond website, and Creative Storm tracked all the prospects who visited the Bond website and supplied a prospect list of these hundreds of people.