The Cincinnati Tennis Foundation (CTF) is a breakthrough concept unique across the country: create a growth mindset and build character through the sport of tennis. CTF partnered with Creative Storm to build the branding image for the Foundation. A new logo reflect the importance of the sport of tennis together with the City of Cincinnati.
As the marketing program reflects, an important quote is featured:
“My motto is: I’m alive, so that means I can do anything.”
— Venus Williams
The foundation is making tennis available to all players, removing all barriers to access. An important goal is to offer a safe place to learn and grow through the sport of tennis. Kids are encouraged to have fun while learning life’s lessons.
Marketing support materials feature the commitment that the Cincinnati Tennis Foundation was founded upon.