Evans Farm Land Development is breaking new ground with the launch of a New Urbanism community in Ohio. Evans Farm partnered with Creative Storm to create a lifestyle look representing that concept. A targeted direct mail campaign went out to prospects, while new brochures were created for follow up. The launch of the community was successful, as 90% of the Phase I homesites were pre-sold.
Evans Farm Land Development partnered with Creative Storm to develop a logo which reflects the community’s commitment to natural sustainability. Evans Farm is dedicated to a “walkable community concept,” farm-to-table healthy food choices, and an overall community feel. The new Evans Farm logo grew from those important position statements.
Telling a message that is multi-dimensional can best be achieved through video. Evans Farm teamed with Creative Storm to create the environment of “front porch living” through a new video. Images and sound track dramatize the multitude of benefits of the community. It is all tied together with the theme… “Enjoy, Relax, Connect.”
Creative Storm developed a qualified prospect list of homebuyers in the immediate counties of Evans Farm. PR had led the way and many people were anticipating the opening of the community. A direct mail postcard was created, inviting prospects to “be among the first to experience Evans Farm.” The Grand Opening event was a success, as Evans Farm sold out the phase one home sites during the event. It was a coordinated marketing plan to launch the community.