Lordstown Motors

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The Birth of Lordstown Motors Corp.

Lordstown Motors, a new automaker, purchased the former GM factory in Lordstown, Ohio, to build a new all-electric pickup truck. Lordstown partnered with Creative Storm to create publicity for this important event in the auto industry. Media outreach handled by Creative Storm included an announcement on the PR Newswire, as well as articles picked up by national business publications, including Bloomberg, The New York Times, Reuters and others. Once Lordstown Motors acquired the plant, a press conference was arranged at the Lordstown factory, with Congressman Tim Ryan, Senators Mike Rulli and Sean O’Brien, the Lordstown Mayor and other dignitaries in attendance. The meeting dominated the local news in Mahoning County.

The PR campaign delivered high awareness and a successful launch.

Matt Brennan
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