Like other community banks, Peoples First Savings Bank has to compete with their Mega Bank competitors who have gigantic advertising budgets. It can be done. And Peoples First Savings Bank set out to do exactly that.
Teaming with Creative Storm, the effort started with a breakthrough creative approach – use the Peoples First Savings Bank CEO, who is known by customers and prospects in the community, as the bank spokesperson.
Then create memorable messages. The Peoples Senior VP of lending has coined the expression, “Zilch!” as a way of drawing attention to no-closing cost lending. Other personalized messages include the bank CEO telling interested viewers, “We really are on your side.”
Displaying all of these creative techniques through targeted media placement, and you have an effective campaign for today’s bank customers. Zone TV media buying provides dominance in the bank’s core marketplace, streaming video messages reach younger customers on all devices, addressable video targets customers through their lifestyle choices and more.
The results are in. Bank deposits and loans continue to grow. And Peoples First Savings Bank has made an impressive awareness statement in the market.
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