Thomas More University offers today’s nurses an opportunity to further their education, through their comprehensive MSN Nursing degree program. TMU partnered with CreativeStorm to develop a multi-media recruitment campaign.
Marketing messages included the offer of a $2,022 scholarship for nurses enrolling in the TMU Spring MSN semester.
The image/awareness part of the campaign is being seen throughout the first quarter of 2022 using two actual nurses who have enrolled in the TMU MSN degree program. The nurses encourage other nurses to further their education, and talk about the many benefits of having an MSN Nursing degree.
The videos run on TV, streaming video, online video and on social sites.
A comprehensive campaign, the TMU recruitment message also is appearing on facebook, google, youtube and many other online site. As interested nurses click through, they are directed to the Thomas More web page with valuable MSN enrollment information.
A target mailer campaign, directed to a qualified list will be sent in the mail throughout the period when the TV and digital ads run.
A leader in nursing education, Thomas More University has already enrolled nurses in this cutting edge program. This is a focus, multi-faceted campaign that Creative Storm is proud to be part of.